Check out this video of "His Airiness and let us know what you think. Jordan's impact on the game of basketball extends much further than the basketball court. He was a cultural icon who shaped the business of sports as we have come to know it. One of the biggest ways he was able to achieve such a feat was through his collection of custom designed shoes. This has been a revolution that has been so profitable and popular that no one will ever come close to even matching it, let alone surpassing it.
The Jordan Brand, to put it simply, is in the shoes.
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